看黔江旅游在疫情新常态下如何揽住游客

2022-05-18 14:51:56 来源:中国网联网重庆
  中国网联网重庆5月18日电 三年疫情,让全世界经济均处于下行状态,旅游业更是重灾区,跨境旅游完全停摆,国内游、近郊游成了中国人的不二选择。而今年,在疫情卷土重来,“动态清零”政策保持不变的情况下,国内旅游业更是面临着严峻考验。面对“低风险绿码区”方可自由流动的大背景,如何有效地揽住这些国内游客?重庆市黔江区放出大招:凡是低风险地区的绿码游客,来黔江旅游可免费吃当地全国闻名的黔江鸡杂。看风景还可免费品美食,黔江旅游抓住了游客“世界那么大,我想去看看”那根最脆弱的神经。
  300万鸡杂劵免费送游客
  据了解,本次活动是黔江区借5月15日第三届中国黔江鸡杂美食文化节暨重庆文化旅游惠民消费季(春夏)黔江分会场活动推出。黔江鸡杂是闻名国内的地域美食,是每个来黔江旅游的游客必吃特色菜。活动从即日起至今年10月15日,为期5个月内,只要在濯水景区每购买一张门票,即送一张价值30元的黔江鸡杂现金抵扣劵,游客凭劵到指定鸡杂店便可抵扣享用鸡杂美食的费用。本次活动限定10万人,黔江旅游将为游客买下300万的美食大单。
  将美食与旅游融合面向国内游客营销,这是黔江结合地域特色资源,“养眼+养胃”文旅融合的又一创新模式。
  新常态下黔江旅游的突围
  三年疫情让全世界旅游行业均处于低迷期,不少以旅游业为主业的国家更是开始“吃土”。国内旅游景区虽然面临着庞大的内需市场,但因疫情人员流动“健康码”限制,国人的旅游热情受到了“扫码”+“少钱”的双重压力。出行变得十分谨慎,去哪儿不去哪儿更是比以往更加挑剔。面对这种疫情新常态,地处黔江的重庆峡谷城文旅集团运用“线上+线下”的双重营销模式,找到了一条有效可行的突围之路。
  在线上营销方面,黔江旅游加大了网络媒体的推广力度,借助全国网络媒体联盟“美丽中国、千城联播“融媒体平台、新浪网、腾讯网等众多网络媒体向全国百网千城推广宣传黔江濯水5A景区、小南海、城市大峡谷、土家十三寨等等全域在国内独有的旅游景区。并通过抖音等直播平台与网红主播向全国直观推介美景美食。今年4月,由重庆峡谷城文旅集团投拍的电影《幺妹住在十三寨》更是在全国院线同步上映,“大屏+小屏”的推广模式让人无时无刻不感受到黔江这个以旅游闻名的重庆渝东南城市,虽远在天涯,却近在咫尺。
  线下方面,本次结合惠民旅游节,300万元黔江鸡杂免费送更是让来黔江旅游的游客感受到实实在在的好处。与此同时,景区还推出游黔江送10000份精美礼品,抽终身免门票游黔江、住酒店抵用劵等等众多精彩纷呈的惠民活动。而一年一次的“中国鹊桥会”大型线下活动更是让国内青年游客心向往之,去黔江看美景的同时,说不定还能邂逅心爱之人,在来黔江游客的人群中,找到相伴余生的伴侣。
  面对疫情危机,黔江化危为机。(文/吴红金)
  Focusing on how Qianjiang tourism attracts tourists under the new normal of the epidemic
  China Internet Network Chongqing, May 18th. The three-year epidemic has caused the world's economy to be in a downward state, and the tourism industry is the hardest hit area. This year, with the resurgence of the epidemic and the policy of "dynamic clearing" remaining unchanged, the domestic tourism industry is facing a severe test. In the face of the background of "low-risk green code area" that can flow freely, how to effectively attract these domestic tourists? The Qianjiang District of Chongqing has released a big move: all tourists with green codes in low-risk areas can eat the nationally famous Qianjiang giblets for free when they visit Qianjiang. You can enjoy free food while watching the scenery. Qianjiang Tourism has captured the most vulnerable nerve of tourists, "the world is so big, I want to see it".
  3 million giblets coupons are sent to tourists for free
  It is understood that this event was launched by Qianjiang District on May 15 at the third China Qianjiang giblets and Miscellaneous Food Culture Festival and the Qianjiang Branch of the Chongqing Cultural Tourism Benefiting Consumer Season (Spring and Summer). Qianjiang giblets is a well-known regional food in China, and it is a must-eat special dish for every tourist who comes to Qianjiang. The event starts from now to October 15th this year, for a period of 5 months, as long as you buy a ticket in Zhuoshui Scenic Spot, you will receive a Qianjiang giblets miscellaneous cash deduction coupon worth 30 yuan. You can deduct the cost of enjoying the giblets miscellaneous food. This event is limited to 100,000 people, and Qianjiang Tourism will buy 3 million food orders for tourists.
  The integration of food and tourism is marketed to domestic tourists, which is another innovative model of the integration of culture and tourism in Qianjiang combined with regional characteristic resources and "eye-raising + stomach-nourishing".
  The breakthrough of Qianjiang tourism under the new normal
  The three-year epidemic has put the tourism industry all over the world in a downturn, and many countries with tourism as their main industry have begun to "eat soil". Although domestic tourist attractions are facing a huge domestic demand market, due to the restrictions on the flow of "health codes" of people in the epidemic, the travel enthusiasm of Chinese people has been under the dual pressure of "scan code" and "less money". Traveling has become more discreet and more discerning than ever about where to go. In the face of this new normal of the epidemic, Chongqing Canyon City Cultural Tourism Group, located in Qianjiang, has found an effective and feasible way to break through by using the dual marketing model of "online + offline".
  In terms of online marketing, Qianjiang Tourism has intensified the promotion of online media, with the help of the National Online Media Alliance "Beautiful China, Thousand Cities Network" integrated media platforms, Sina.com, Tencent.com and many other online media to promote and publicize hundreds of networks and thousands of cities across the country Qianjiang Zhuoshui 5A Scenic Spot, Xiaonanhai, Urban Grand Canyon, Tujia Thirteen Villages, etc. are unique tourist attractions in China. And through TikTok and other live broadcast platforms and Internet celebrity anchors to directly promote beautiful and delicious food to the whole country. In April this year, the movie "Young Girl Lives in Thirteen Villages", which was cast by Chongqing Canyon City Cultural Tourism Group, was released simultaneously in theaters across the country. The promotion model of "big screen + small screen" made people feel Qianjiang all the time. The southeastern city of Chongqing, famous for its tourism.Although it is far away, but close to hand.
  In terms of offline, this time, in conjunction with the Huimin Tourism Festival, the free delivery of 3 million yuan of giblets miscellaneous food in Qianjiang is a real benefit for tourists who come to Qianjiang. At the same time, the scenic spot also launched 10,000 exquisite gifts for the tour of Qianjiang, free tickets for lifetime tours of Qianjiang , hotel vouchers and many other exciting activities to benefit the people. The annual "China Magpie Bridge Fair" large-scale offline event is even more attractive to domestic young tourists. While going to Qianjiang to see the beautiful scenery, maybe they can meet their loved ones and find companionship among the crowd of tourists in Qianjiang. Companion for the rest of your life.
  In the face of the epidemic crisis, Qianjiang turned the crisis into an opportunity. (Text/Wu Hongjin,Translation/Zhu Xiyin Wu Xinran)
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